Apple Offering ViP Advertising Program To Developers That Tracks App Store Downloads

Andy
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via Wordpress in iPhoneHacks.com
imageApple Offering ViP Advertising Program To Developers That Tracks App Store Downloads

In January this year, Apple announced that it was acquiring the mobile advertising firm Quattro Wireless. The news of the acquisition was followed by the launch of a new personalized mobile advertising platform, iAd. While the iAd launch was strategic, industry observers raised doubts regarding the competitive advantage of such...

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