The New iPad And Apple TV Support H.264 Compression; Helps Keep File Sizes of 1080p iTunes Store Con

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imageThe New iPad And Apple TV Support H.264 Compression; Helps Keep File Sizes of 1080p iTunes Store Content Down

Along with introducing the Retina display iPad and the new Apple TV, Apple, at its iPad media event, also announced that it would be adding an option to download or stream 1080p content via iTunes, alongside the already existing 720p option. 

Ars Technica compared both the formats available on the iTunes Store. They note that, although the number of pixels double when moving from 720p to 1080p quality, the sizes do not differ by more than a factor of 1.5.

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