Developers can Now Distribute Free Copies of their iPhone App by Issuing Promotional Codes
Apple has started allowing iPhone developers a better way to distribute free promotional copies of their iPhone apps once it has been approved to the App Store by Apple. Earlier iPhone developers had to rely either on ad-hoc distribution which was painful to provide review or promotional copies of their...
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The "Lite" version works for Apple since they have to go back to the appstore to get the paid version. If you provided a version of the app that you can just go to the developer web site to get the code, how will Apple make a cut of the sale?
I agree, the lite versions are a pain to keep track of an additional program but it will probably stay that way until they figure a way to make you go back to the AppStore to pay for the full version of a program.